The mobile marketing company found that most Polish mobile gamers are aged between 25-44 and over 60 percent of them are women.
IKO, the mobile app of the CEE financial industry giant PKO Bank Polski, has taken top spot in a global industry ranking of mobile apps of 100 worldwide banks.
The draughts game app has now been downloaded over 48 million times. The advertising revenue earned from it has allowed him to now quit his job and set up his own mobile game development company.
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