During several weeks of the coronavirus pandemic, the share of e-commerce in Poland's retail trade grew from 5.5 percent at the end of 2019 to nearly 12 percent, reads a report by the Santander bank.
Payments by BLIK, a mobile system which allows users to shop without using a card, surged in some sectors by over 200 percent, and the upward trend will likely continue, reported the Polish Payment Standard (PSP) in a press statement on Friday.
Polish firm is sole Europe-only operator to make the list, but it may have got too big for its own boots.
Poland’s biggest online footwear retailer, e-obuwie, one of Europe’s dominant shoe retailers, is establishing a physical presence but it is far removed from a traditional shoe shop.
The number of internet shops in Poland rose by 1,800 in 2018 to almost 31,000, the Rzeczpospolita daily reported on Wednesday. It cited data compiled by Bisnode, a company which deals in digital business.
One of the reasons for the increase in online sales is Poland’s good macroeconomic situation, alongside low unemployment and wage growth, which have led to the best consumer mood for decades.