Poland has the largest digital economy in Central and Eastern Europe, worth an estimated EUR 44 billion in 2021, according to a new report published on Wednesday.
The rapid growth of the company which was only founded in 2018 and now boast over 4 million earners and over 10,000 advertisers operating across 17 languages has been fuelled by the COVID lockdown and increasing automation of jobs.
The digital economy in Poland grew by 18.4 percent in the first months of the pandemic-related restrictions, 2.5 times faster than the average growth in 2017-2019, McKinsey analysts wrote in a recent report.
With a new decade approaching, the report by American management consulting firm McKinsey in association with Forbes magazine considers two scenarios for the Polish economy: a baseline scenario and an optimistic one.
A new report says that closing the digital gap on Western Europe could add EUR 64 billion to Poland’s GDP.