Would you beer-lieve it! Ronaldinho downs Warka as beer brand becomes first ever Polish sponsor of European Super Cup
Warka has become the first ever Polish beer brand to sponsor a major European football match, with a promotion starring Brazilian football legend Ronaldinho.
The crunch match between the UEFA European champions will also see fans being able to win tickets to the game through a lottery organised by the company.
The campaign which sees Ronaldinho appear in adverts, on packaging and the company’s cans began in April, but the first advert featuring him and his trademark dance aired last week.
The match will take place in Istanbul, Turkey on 14th August 2019 and see Champions League winners Liverpool take on Europa League champions Chelsea in an all English affair.
The 41,188 capacity arena is likely to be sold out with little chance for fans to buy the tickets on the open market.
The ‘King of Barcelona’, Ronaldinho, or to give him his full name, Ronaldo de Assis Moreira, has been called a magician on the pitch winning titles with teams including Paris St. Germain, AC Milan and Barcelona in Europe, Flamengo and Atlético Mineiro in his native Brazil as well as the Copa América, FIFA Confederations Cup, an Olympic Bronze Medal and the FIFA World Cup with Brazil.
And when it comes to personal honours Ronaldinho is in a class of his own, being FIFA World Player of the Year in 2004 and again in 2005, FIFPro World Player of the Year in 2005 and in 2006, Ballon d'Or and Onze d'Or in 2005, and he was named in the FIFA 100 (a list of the best ever players).
He was also the star of the first video to go viral and gain over 1 million views on Youtube.
Tomasz Hadam, senior manager of Warka said: “Warka has strong football roots and for years has accompanied fans in the most important moments of football highlights. Such as Ronaldinho has been providing for years.
“As a sponsor of the UEFA Europa League, Warka gives Polish fans a unique opportunity to find themselves at this prestigious match on August 14 in Istanbul.”