With no selfies, no internet, no social media and costing over 1,000 PLN, just how popular will the new slow-life phone be?
The co-founder of CD Projekt, the most successful Polish game producer ever, has created a new phone that his company says offers a break from the addictive and intrusive nature of smartphones.
The Mudita Pure from Warsaw tech firm Mudita has all the necessary functions of a phone, calling, messaging, music, an alarm clock and a battery that lasts a fortnight on standby but has no internet access or social media.
The phone even comes with a meditation timer to help maintain your peacefulness.
The company boasts that it offers the lowest ‘SAR (Specific Absorption Rate) value among all phones on the market’, protecting users from electromagnetic radiation.
The expected retail price is $369 something which might shock potential buyers but founder Michał Kiciński defended the price saying: “We openly say we offer a premium product, so the cost of parts and assembly is around $ 180.
“It is a low-volume product, which results in its high price. We have a very modern high-resolution E-Ink display and a good-quality keyboard.
“We use the best components available. The phone is also distinguished by a large battery and a good quality speaker. This gives us a great design and allows us to create a premium model.”
The phone was launched through a Kickstarter campaign that was supported by 1,366 people from 52 countries, collecting a total of USD 374,825. This far exceeded the $100,000 goal of the campaign.
The sleek design and efficient engineering have also won not only fans but a raft of awards including the IRON A'Design Award in the category of Designing Digital, Electronic Devices from the International Academy of Design and the German Design Award 2021.
While the phone maybe internet free it does works as a data modem so you can connect to the internet via USB-C cable using a laptop or desktop computer.
The name Mudita comes from Pali, a Middle Indo-Aryan language native to the Indian subcontinent and means, ‘the unselfish joy of witnessing the well-being of others,’ according to the company’s website.
The company says: “Mudita is a new kind of tech company, it exists to benefit the future of humankind. A future where people live more conscious and fulfilled lives.
“Where ethics and doing the right thing is more important than money. Where knowledge about how to live mentally and physically healthy lives is widely known and incorporated in everyday life.’
The phone has no camera, preventing selfies and allowing users to enjoy moments instead of trying to capture them in video or photographic formats.
The company had planned to roll out the phones earlier this year but due to COVID related problems the phones will start shipping in December.