Thinking outside the box: The Warsaw lads taking Europe by storm with their sleek, bespoke packaging
A group of young entrepreneurs have become market leaders in Europe by ‘boxing clever’ with their bespoke packaging company.
Founded in 2015 by Wojciech Sadowski, Konrad Kwiatkowski, Maciek Woźniczko, and Maciej Zając from the Warsaw School of Economics, the simple yet effective idea of custom designing packaging to reflect the philosophy and identity of the clients’ products has seen Packhelp go from small, local businesses to big multinationals.
Co-founder Wojciech Sadowski said: “Before Packhelp, the four of us were running a digital agency.
“One of our clients asked us to order custom boxes for his product.
“We did some research and it turned out that it is almost impossible to place an order for a small quantity of boxes.
“Why? Because normal printing houses require high minimum orders and a lot of technical knowledge, they offer very long turn around (30-45 days) and very high personalization cost with poor quality and even worse customer service.
“We’ve decided to change that.”
They haven’t just changed that, they’ve revolutionised it. In less than four years, the company has become a European leader and can boast BMW, L’Oreal and Nivea among its growing list of big-name clients.
The key to their growth comes from the ability of the individual client to design the packaging themselves.
The simple app makes it easy to create unique and beautiful designs for any business.
The tailor-made packaging stays on message for each brand and lets companies send their products in packaging that reflects their company.
A year after launching, Packhelp won awards from Ekomersy, ‘eRising Star’ and ABSL.
This was followed by a further two awards in 2017 and in 2018 where they received the Innovation Awards 2018 Silver award for ‘innovative business or service’.
The company has since continued to grow and now has around 5,000 customers from 29 countries and deals with about 600 orders a day.