Sip, sip, hooray! Wine sales and vineyards see record growth in 2020
Poles spent more on wine in 2020 than ever before, whilst the number of registered vineyards and the amount of land used for wine production reached a peak.
Studies collected by Nielsen for the previous year up to October 2020, found that Poles spent 3.5 billion PLN on wine, beating the country’s previous records.
The country also recorded its highest ever number of officially registered vineyards, totalling just shy of 300; a ten-fold increase in a decade.
Although spending a total of 2.3 billion PLN on table wines, the biggest growth was seen in sparkling wines, sales of which rose by 16%, to reach a market worth of 550 million PLN.
A large increase in popularity was also noted by fruit and flavoured wines, with Poles spending 300 million PLN on them, substantially more than they spent on gin, cider or tequila.
The least popular were dessert wines which include sangria, port, sherry and mulled wine, with a total expenditure on these being around 100 million PLN.
Though Polish taste for wine is increasing, it still falls far behind that of other EU countries. Magdalena Zielińska, president of the Polish Wine Council said: “The average Pole now drinks 3.5 litres of wine per year. In wine-making countries of the EU, like France, they drink over 40 litres”.
But all data points towards an increasing demand for wine in Poland. Parallel to wine sales, the production of wine has also been on the increase, with 294 vineyards on the official register of the National Agricultural Support Centre in the year 2019/2020, a considerable increase from just 26 wine producers registered 10 years ago.
A map of the main vineyards in Poland, shows that a vineyard can be found in all of Poland’s Voivodeships, though the majority cluster in the South of the country, particularly in Lesser Poland.
Though there are close to 300 vineyards registered on the official national register, there are close to 500 wineries listed in Poland in data collected and run by winogrodnicy.pl.
With the increase in vineyards, agricultural land has also increased more than 10 times, and is predicted to reach 555 hectares in 2020/2021.
Data from the Polish Economics Institute also shows that Poland is increasingly exporting its wine; the export of Polish wines increased five times between 2015-2019, from 6.1 million EUR in 2015 to 31.5 million EUR in 2019.