Polsat TV signs preliminary deal to buy portal operator Interia Group

According to a press release the transaction will be financed entirely from Polsat's own funds. Darek Delmanowicz/PAP

Private Polish TV broadcaster Polsat has concluded a preliminary deal with Bauer Media Group to buy web portal operator Interia Group, Polsat spokesman Tomasz Matwiejczuk has informed PAP.

Finalisation of the PLN 422-million (EUR 92.63-million) deal is subject to approval from anti-trust office UOKiK.

Matwiejczuk said in a press release that the transaction will be financed entirely from Polsat's own funds.

"We are a Polish company and we are proud to be a leader on the media and telecommunications market in Poland," said Mirosław Błaszczyk, president of the management board of Polsat Digital and Polkomtel, operator of the Plus mobile phone network. "The purchase of Interia Group is a further strategic investment in the development of our Group. Interia Group is a leading player in this segment. We are hugely excited by the possibilities of synergy that the investment creates. We hope for the dynamic development of Interia."

The press release pointed out that Interia Group is currently in the top three national players on the internet, both in terms of real users and the number of page views, and is the leader in terms of growth dynamic. It added that over 16 million people use its services every month and the number of page views per month exceeds 1.3 billion.

The press release stated that the purchase of Interia is a strategic investment for Polsat in the internet field. As well as an important strengthening of the group's online advertising position, it will also represent an additional distribution channel and monetisation of content produced for the needs of the 34 TV channels under the Polsat logo.