Polish vodka brands have returned from Russian hands
Poland's Maspex Group has finalised the takeover of the Polish assets of the Roust Corporation and has bought alcohol distributor CEDC International and its subsidiary B2B Wine & Spirits together with brands owned by CEDC.
The hallmark brands taken over by Maspex include Żubrówka, Soplica, Absolwent and Bols vodkas, Maspex announced in a press release.
"At the beginning of this week the final agreement was signed," the group's press officer said. "The last formal acts were the change of management board and taking over operational control of CEDC, which happened yesterday. We have expanded our portfolio with more cult Polish brands - Żubrówka, Soplica, Absolwent and Bols."
CEDC, belonging to the Russian Standard Group, is a leader on the Polish vodka market with a market share of over 47 percent by quantity and is Poland's biggest importer of foreign liquor. One of the brands taken over by Maspex, Żubrówka, has an almost 500-year tradition in Poland and is available in 86 countries.
In addition to the brands taken over by Maspex, which are produced at its facilities in Białystok, north-eastern Poland and Oborniki in the western Wielkopolskie province, the company also bought the Polish distribution rights to Carlo Rossi, Frontera, Barefoot and Gancia wines, Grant's Glenfiddich, and Tullamore D.E.W. whiskies as well as the Metaxa, Jagermeister, Cointreau, Campari, Aperol and Remy Martin brands.
Maspex is Poland's biggest food industry brand and one of the biggest in Central and Eastern Europe. The company owns 63 brands and offers a total of over 2,300 products.