Now Legia Warszawa joins the NFT craze after signing ‘pioneering deal’ with UK agency
Football league champion Legia Warszawa has upped its digital game by offering fans the opportunity to buy non-fungible tokens (NFTs).
Teaming up with UK-based sports and entertainment agency Capital Block, the club can now boast to be the first in Europe to sign with an NFT agency.
Tim Mangnall, CEO of Capital Block said: “This should be a watershed moment in European football.
“Legia Warsaw is the first and currently only European club with an official NFT agency: every other football club on the continent is now behind the Polish league champions.”
NFTs are a digital asset usually of images or videos that can be bought and traded.
The blockchain technology has been used in several industries in recent years including wine and gaming. Its built-in coding gives unique ownership in each asset.
Legia’s Commercial Director Paweł Kokosza told TFN: “NFTs will allow us to engage with our club fan base in a way that has not been possible before.
“Our NFTs will be focused on fan engagement and bringing fans of the club closer to the heart of what we stand for. We are building a long-term strategy for our NFT roadmap, that will also give fans access to real world life events.
“Being a holders of the Legia NFTs will give you access and ownership to experiences that have not been possible before.”
He added: “Our NFTs are allowing our fans to own a moment or part of our history that will be their's to keep forever.
“What we must understand is that fan engagement is at the heart of what we are doing. Our strategy is for the long-term and will also allow us to connect with the future demographic of Legia fans.”
Last summer Italian club Juventus created an NFT of a three-dimensional, high-definition replica of the team’s home shirt for the 2021/22 season.
Manchester City became the first Premier League club to launch a range of NFTs last year, as did Barcelona, before stepping back.
Magnell said: “Legia has recognised the need for a long-term, well thought-out NFT strategy to build an engaged community of passionate football fans.
“We’ll now get working on NFTs that mark and represent some of the most iconic players and moments in the club’s history, as well as ensuring that Legia NFTs have utility to its fans – that these NFTs help them get closer to their club.”
Last year a Polish influencer became the first person in the world to sell her ‘digital love’ as an NFT.
Marta Rentel, who is better known by her online persona Marti Renti, cashed in on close to 1 million PLN after a mystery buyer spent $250,000 for her emotions with a non-fungible token.
This was followed by pop singer Doda who claimed to be the first person in the world to sell off digitalised parts of her BODY as NFTs.