Mountain man becomes Insta hit with his stunning pics of the Tatras – but not all is as it seems

The photos of Gooral Zakolove have been causing quite a stir on social media with his stunning depictions of Polish mountain culture reinvigorated for a 2019 audience. Gooral Zakolove/Instagram

A bearded mountain man has become an Instagram sensation after photos of him strolling through the Tatras appeared online sending tourists wild.

In a collection of 290 breath-taking shots of the Zakopane region on the border of Slovakia in the south of Poland, the man who goes by the name of Mr Tadeusz is seen gazing across stunning views of the Tatra mountains. 

The account is the brainchild of Zakolove, a modern multimedia tourist centre which opened last year and created the Instagram account to encourage visitors and to promote mountain culture.Gooral Zakolove/Instagram

Others show achingly beautiful snow-laden forests while others have closeups of his wizened face, oozing mystery. 

Gooral Zakolove isn’t a real person, but a character invented by the tourist centre and is played by actual mountain man, Mr. Tadeusz. Gooral Zakolove/Instagram

Now Mr Tadeusz, who goes under the Instagram name of Gooral Zakolove, has over 15,000 followers with each photo attracting more than 1,000 likes. 

Since the launch of the Instagram account, Gooral Zkolove has gained 15K followers and in real life attends events in the community.Gooral Zakolove/Instagram

But the mystery mountain man’s success is not as organic as it may at first seem. 

Instead, he is the face of a new advertising campaign by the region’s local tourist board to attract more visitors to the area. 

The mystic and alluring wildness of Gooral Zakaolove is intended to represent the unique and natural mountain culture the people in the Podhale region are so proud of. Gooral Zakolove/Instagram

Andrzej Stoch Jr., from the Podhale Tourist Information Centre in the Tatra mountains and the creator of the Gooral Zakolove account which hosts Mr Tadeusz said: “In Zakopane we were missing local heroes who would present the highland culture and beauty of our mountains in an interesting way. 

In a collection of 290 breath-taking shots of the Zakopane region on the border of Slovakia in the south of Poland, the man who goes by the name of Mr Tadeusz is seen in stunning views of the Tatra mountains. Gooral Zakolove/Instagram

“We were lucky to find a great highlander who is aloof and has a great sense of humour.