More Poles buying online amidst COVID-19 - daily
Eighty-seven percent of Polish internet users are buying online, which, due to the COVID-19 pandemic, translates into an increase of 11 percentage points compared to 2019, according to a study by the Zymetria agency released by the Rzeczpospolita daily on Monday.
Only 13 percent of internet users are not making online purchases. As the daily said, it is difficult to convince those who are undecided, but those who are already convinced are buying with more enthusiasm.
"The key challenge facing the online channel will be to keep new customers, and they can vary. We distinguish among them as people who, forced by the situation (due to the COVID-19 pandemic - PAP), made their first purchases via the internet, and the experienced e-buyers who, as a result of the changes, reached for new product categories," managing director of Zymetria Edyta Czarnota said.
According to the study, large companies recorded an increase in the turnout in the e-commerce sector and, thus, they will continue their strategy of internet sales.
However, the daily wrote that although in the last few months the sector has recorded an unprecedented boom in online sales, with increases of several hundred percent, the competition is still fierce. "Although the market is to grow by more than 30 percent, the debt of the sector has also increased by 10 percent. Not everyone is gaining equal shares from the prosperity," Rzeczpospolita added.