Mobile gaming on the up, says Warsaw’s Spicy Mobile company
Mobile games are all the rage in Poland, according to a new report by Warsaw-based mobile marketing company Spicy Mobile.
The most popular one involves looking after a virtual pet.
The global games market was worth 134.9 billion dollars in 2018, according to the Global Games Market Report by market researcher Newzoo.
Of that, almost half was the mobile games market, which was worth 63.2 billion dollars – not much less than the PC and console games markets put together.
The mobile games market is growing faster than the games market overall and is forecast to be worth over 90 billion dollars in 2021.
Mobile games are massively popular in Poland, Europe’s eighth-largest market for video games overall, in terms of spending.
Poles spent over 200 million dollars on them last year (40 percent of the overall games market), mostly on games for smartphones. Mobile games for tablets were less popular.
Age-wise, Spicy Mobile found that most of Polish mobile gamers are in the 25-44 age range (42 percent aged 25-34 and 31 percent aged 35-44). Relatively few were older or younger.
The mobile gamers are more likely to play on weekdays than during the weekend, with their activity picking up throughout the day and peaking in the evening. The games’ reach was higher among people aged 35+ than among 15-34 year olds – including during the workweek.
Overall, recreational games are the most popular, with virtual pet game Pou claiming first place in Poland. In the game, which can be played on Blackberry, iPhone and Android phones, players care for and customise an “alien pet”. It is available in twenty languages, including Polish.
Subway Surfers, an endless runner mobile game, and real-time multiplayer game Clash Royale rank second and third in terms of popularity.
Perhaps unexpectedly, over 60 percent of mobile gamers in Poland are women. They constitute the majority in several categories of games, including “recreation”, “adventure” and “music”, according to Spicy Mobile’s report.
Men dominated in other categories, accounting for 80 percent of gamers in “sports”.