'Miracle You've Never Heard Of' campaign comes to a close – ministry
The 'Miracle You've Never Heard Of' campaign about the 1920 Battle of Warsaw, involving two spots, three languages, five articles in the foreign press, sixty posts and dozens of influencers has ended, wrote the Ministry of Culture and National Heritage on Twitter.
The ministry wrote in its post that the campaign had reached over 8.5 million people.
On August 13, the Adam Mickiewicz Institute (IAM) presented the film "The Miracle You've Never Heard Of" which, in a few minutes, recounts the meaning and selected aspects of the Battle of Warsaw. The short spot was aimed at foreign viewers who had no knowledge of the events which took place in Poland in 1920.
The aim of the English-language film was to make foreign viewers aware that not only was the battle fought on the outskirts of Warsaw, but also that this clash had an enormous impact on the whole of Europe.
The film concludes with a message which reminds viewers that "freedom does not come without paying a price and this gift must not be wasted," noted the website of the 'Niepodlegla' (Independent) Programme Office.
The author of the spot was Stefan Tompson, who popularises Polish history and creates viral English-language spots.