Kendall Jenner wows in stunning new ad for high street fashion kings Reserved
Top model Kendall Jenner has sent the internet into meltdown with her latest video for Polish clothing brand Reserved.
Starring in the company’s Autumn campaign, the 23-year-old brunette channels Italian glamour in the viral video which has already knocked up over 3 million views as she dances, muses and seduces, while all the time wearing the Reserved label.
Directed by Gordon von Steiner, who previously worked for such household names as Prada and Gucci, the Ciao Kendall campaign brings out a retro Italian ambience in a whimsical 1’57-second clip.
Portraying the various phases and transformations a woman can go through, Jenner is seen in scenery ranging from Baroque interiors to a huge fish tank.
Reserved said: “Kendall in the Reserved campaign has many faces – sometimes she is the sensual Sophia Loren from " Marriage Italian Style", at other times the girlish Natalie Portman from " Léon: The Professional" to finally become a unique femme fatale.
“Nothing is obvious in the surreal fashion film Reserved.
“We move to an Italian Baroque villa, where Kendall Jenner is daydreaming and embodying various feminine ideals.
“She can easily become an Italian aristocrat from old movies, a crazy retro girl lost in dance, a young rebel from the 90s, or a mermaid swimming in a huge garden aquarium.”
The company first teased their new campaign with a series of photos captioned “Who’s that girl?”, leaving fans speculating given the fashion brand’s previous work with some of the world’s leading models including Kate Moss, Cindy Crawford, Irina Shayk and actress Joanna Kulig.
Jenner, who according to Forbes earned $22.5 million last year, is not only the world’s highest earning model, but also a reality TV star, shooting to fame with her role in Keeping up with the Kadashians.
She has 116 million followers on Instagram, is a regular on Vogue covers and works for leading fashion brands such as Givenchy, Chanel and Dolce & Gabbana.
LPP, the owner of Reserved, was set up in 1991 and since then has successfully expanded their business abroad.
Currently, they operate 1865 stores in over 20 countries across Europe, with a yearly net profit as high as 117 million euros last year.
For the story behind Reserved’s success, click here: