Haired about this? Leading hair and beauty booking app Booksy gets over 100mln PLN expansion funding

Clever hair and beauty app Booksy is set for further expansion with new 1mln PLN investment. Kalbar/TFN

A Polish app which makes making appointments for a haircut or beauty treatment easier has received a further 115 million PLN in series B funding.

The app called Booksy is already a leader in Poland and present in the UK, Spain, South Africa, Germany and the USA in the beauty appointment market.

The company is now looking to use the new funds to strength their position on existing markets and expand into other countries.

The booking platform is integrated with, among others, Facebook, Google and Instagram, currently having more than 300,000 registered establishment co-operating with them Worldwide. Booksy

Stefan Batory, co-founder and CEO of Booksy told Business Insider: “We are already number one.

“However there are so many competitors that this leadership position is easy to lose.

“Our goal today is to strengthen our position in these six markets and I think that for the next few years we will focus only on this.

“We will start thinking about new markets in 2-3 years.”

Started after co-founder and CEO Stefan Batory couldn’t make an appointment with his physiotherapist, the Booksy app has been downloaded over 14 million times for Android devices and in August the company had more than 2.6 million visitors.Stefan Batory/Facebook

The Booksy app has been downloaded over 14 million times for Android devices and in August the company had more than 2.6 million visitors, twice the volume they had for the same period a year earlier.

The booking platform is integrated with, among others, Facebook, Google and Instagram, currently having more than 300,000 registered establishment co-operating with them Worldwide.

The app is already a leader in Poland and present in the UK, Spain, South Africa, Germany and the USA in the beauty appointment market. Kalbar/TFN

Software produced by the firm can also serve as a salon management program for the business partners.

Booksy was founded in 2014 by Stefan Batory and Konrad Howard, after Batory had difficulty booking into his physiotherapist.


In 2017 Booksy entered the American market and rapidly became the number one booking app in the world, according to their CEO.

In America they face stiff competition from native companies Shedul, StyleSeat and MindBody but internationally nobody is in as many markets as Booksy operates.

In 2017 Booksy entered the American market and rapidly became the number one booking app in the world, according to their CEO. Booksy

The range of services they cater for not only cover therapies such as massage, physiotherapy, haircuts and beauty treatments  but extends to dentists, dieticians and tattoo studios.

A 2019 report by Allied Market Research estimated the global appointment scheduling software market size will grow from being worth $205,850,000 in 2018 to $546,310,000 by 2026.