Great ball of…GOLD! Gdańsk company on a roll as it continues to snaffle up awards
A Gdańsk company which has been picking up awards around the world for its campaign to promote an art exhibition has won yet another one.
TOFU studio, which at the end of last year won the prestigious Creative International Award, has now been awarded the German Design Award Special 2019 in the category of ‘Excellent Communications Design: Corporate Identity’ for its promo of an exhibition of Hans Memling’s triptych ‘The Last Judgement’ on show at the National Museum in Gdańsk.
The campaign shows a huge golden sphere, inspired by the sphere seen at the feet of Jesus in Memling’s triptych, hovering over famous Gdańsk landmarks as well as the Polish coast.
It also shows a young woman walking towards the sphere, a metaphor for going to see the artist’s exhibition.
TOFU co-founder and CEO, Daniel Naborowski told TFN: Naborowski said: “The main inspiration was pop culture. We tried to get something more universal than standard advertising communication, something to intrigue the viewers.”
He added that the reason to not show any of Memling’s work in the promo was to ‘lure the audience in’.
He said: “Why do we need to show in the promo campaign something that will be viewed later in the museum?
“Especially if we are talking about one of the 100 best known paintings in the history of art?”
In recognition of TOFU’s creativity, the German Design Awards jury said: “The design for this marketing campaign has been adroitly and lucidly developed from a particular painting and its historical period.
“The striking use of gold, especially for the campaign’s outdoor advertising, is also quite arresting and ensures that the design will attract considerable attention.”
Following on from their earlier success at the end of December at the Creative International Awards, which awards graphic designers for their excellence, TOFU’s ‘Golden Campaign’ has been flooded with praise from across the globe.
Naborowski said: “For me the most satisfying fact is that people have started talking about Memling's triptych all over the world.
“From the US to Taiwan, from Hong Kong to Austria and that was also one of our main targets.
“We got several opinions about our work from Museums all over the world, from the Metropolitan Museum Of Art in New York, for example and all they are really positive.”
‘Golden Campaign’ can be seen here: