Germany's largest drug-store retailer enters Polish market
Drogerie dm, Germany's largest chain of retail stores offering cosmetics and healthcare products, has opened its first shop in Poland, the newspaper Puls Biznesu reported.
The first store opened in the western city of Wroclaw on Thursday, the daily wrote on Friday, adding that the cost of the launch came to EUR 0.4 million.
Drogerie dm will have to compete with fellow German firm Rossmann, which is well established in Poland having opened it its first store in the country two decades ago, the paper said.
Drogerie dm has also opened an internet store in Poland, which has become its 13th foreign market.
Last year's revenues of Drogerie dm, which operates over 3,800 stores in 12 countries, totalled EUR 12.3 billion.
Rossmann operates 1,578 stores in Poland in 600 towns. Its revenues in Poland last year came to PLN 9.6 billion (EUR 2.1 billion), up by 9.3 percent year on year.