Fuel concern PKN Orlen's logo reappears in Germany
Poland's largest fuels company, PKN Orlen, saw its logo reappear at filling stations owned by the company in Germany, after more than a dozen years, Orlen CEO Daniel Obajtek tweeted on Friday.
"This is the next stage of building our brand's recognition on foreign markets," Obajtek's Twitter post read. The entry is illustrated with a photo of a filling station near Berlin, as the first displaying the Polish company logo.
Orlen's co-branded filling stations with a logotype combining the local 'Star' brand with the Polish one have been operating in every German land since last November. The Polish company plans to rebrand all its foreign filling stations to operate solely under the Orlen logo within two years, PKN Orlen's spokesperson, Joanna Zakrzewska, told PAP.
The Orlen Group has over 2,800 filling stations in Central Europe. In the Czech Republic and Slovakia, it operates under the Benzina brand (416 in the Czech Republic and eight in Slovakia), while in Lithuania under the Orlen brand. On the German market, the company's filling stations operate under the Star Orlen Group combined logo.