Fa-brew-lous! Poland Europe’s third largest market for coffee machines
Poland has emerged as Europe’s third largest market for coffee machines whilst overall coffee sales in the country have also increased, says new research.
The data from consumer market research firm Growth from Knowledge (GfK), revealed that coffee sales in the first half of 2021 reached PLN 1.54 billion, an increase of just over 7 percent on the same time last year.
The country’s rising demand for coffee makers has now put the country ahead of places such as Great Britain and Italy, with only Germany and France wanting more.
Artur Noga-Bogomilski, senior analyst at GfK told Rzeczpospolita: “Overall Poland is third in Europe in terms of the value of the coffee maker market in Europe.
“Its value in the first half of 2021 increased to 116.4 million euro, behind Germany at 533 million euro and France at 242.4 million euro, but far ahead of large and developed markets like Great Britain, Italy and Spain.”
Around 30 percent of participants of GfK’s survey said they drank coffee from coffee machines more frequently than they did 25 years ago.
Company BSH which owns the Bosch and Siemen brands, estimated that sales of coffee machines had grown by double figures since 2020.
Overall sales of coffee in Poland are also continuing to grow, with Poles having spent almost PLN 3.2 billion on coffee in the previous year up to September 2021.
In terms of types of coffee favoured by Poles, GfK’s survey found that whilst coffee beans are continuing to experience an upward trend, with a 21 percent increase in sales the same period, instant coffee remained the most popular with 30 percent of survey respondents drinking instant coffee more often than 25 years ago.
Katarzyna Krajewska, manager of the home economies panel at GfK said: “A very visible and stable trend is the dynamic growth of the coffee bean segment…Still the biggest segment in terms of value and volume is ground and instant coffee.
“However their strong position on the market has been going down for some time. We are observing a slow but systematic loss of consumers, on average around 1 percent a year.”
According to Nestle, the pandemic was a contributing factor to the trend, as lockdowns meant that Poles were unable to visit their favourite coffee shops and sought to recreate the experience at home.