eBay e-commerce returns to Poland


Global giant eBay will return to Poland and plans to become one of the top three e-commerce platforms in the country, the company has reported in a press release.

It added that it also intends to provide automatic translations of its offers into Polish.

Paolo Levoni, eBay’s senior director for EU cross border trade, said in the press release that there are over 22 million buyers in Poland and around 92 percent of Polish households have access to the internet.

eBay entered the Polish market in 2005, and struggled to make headway against firms such as Allegro. It slowly wound down its Polish operation, leaving only the international version of its website.

Levoni said that the decision to return meant a new opening and the first new development step on the Polish market.

The Polish-language offers, he said, would make it easier for Polish people to buy products in Spain, Germany, France or Great Britain.

Lorna Dunne, eBay’s head of EU cross border trade sellers, said that while re-entering Poland, the company wanted to introduce solutions used in other countries.

Established in 1995, eBay is one of the largest e-commerce global platforms.