E-commerce platform AliExpress expects strong growth in Poland
Global e-commerce platform AliExpress aims to increase its Polish market share and capitalise on Poland’s flourishing e-commerce market, the company's president for Central and Eastern Europe has told PAP in an interview.
Gary Topp said that if AliExpress continues its strategy of focusing on "the basics" of a wider product selection, better prices and higher quality service, then the company's market share will continue to grow strongly, as it has for the last three years.
He went on to describe Poland as a long-term commitment for AliExpress.
He added that he believes Poland's e-commerce market will grow faster than many others in Europe owing to “very good” conditions such as increased competition and strong logistics and payment infrastructures.
He also said the market has received a boost from the pandemic.
AliExpress's strategy for 2021, he explained, is to continue to improve the user experience with an increased range of products available for three-day delivery as well as aiming for 70 percent of cross-border trade to be delivered within 15 days.
Topp added that AliExpress will also work towards adding an instalment payment option to its platform as this is a popular service with the company's competitors