Driving force! Women hit the road for start of She’s Mercedes rally
Classic car fans are in for a treat from today as the Pomeranian region plays host to a unique celebration of women and their classic vehicles.
Organised by the Classic Mercedes Car Club Poland as part of Mercedes-Benz’s global ‘She’s Mercedes’ initiative aimed at connecting and celebrating women and their successes, the rally will start in Gdynia on Friday the 27th of August, travel down to Gdańsk making a stop at the North Port Lighthouse, before driving 70km on Saturday on a scenic route from Gdynia to Puck market square.
Open to Mercedes cars produced before 1995, the event will bring together 13 cars, including models from the 1960s and 70s, as well as young timers – from limousines to SL class roadsters.
There will also be an appearance from a rare pre-war Mercedes, the W21 type 200i model from 1934.
Now in its sixth year, Poland’s She’s Mercedes women’s only classic car rally was born from a need recognised by Poland’s Classic Mercedes Car Club’s female president Małgorzata Przebindowska, the founder of the event.
She said: “I think that what attracted women the first time round, was the genuine need to spend time on their terms, without rivalry in competitions and technical conversations, but nonetheless in their beloved classic cars and in an unhurried atmosphere.
“In subsequent years it turned out that we have formed a community of fans of the brand, who love elegance and beautiful cars, which at the same time give us a thrill of emotions connected with uncertainty if all the elements of the car will be able to cope with the journey – and if we will be able to do it.
“Driving in a classic car gives an authentic feeling of being in control of the drive, and therefore power, which we, women, possess a lot of – but mostly informally!”
Dr Ewa Łabno-Falęcka from Mercedes-Benz Poland added: “‘She’s Mercedes’ is directed to women – current and potential clients of Mercedes. Women have a growing role in social, political and economic life.
“They are often better educated than men and are gaining industries hitherto traditionally dominated by men. Their purchasing power is growing and they have (in 80 percent of cases) a deciding role in the purchase of cars in the family…our brand seeks to inspire women and encourage them to share their experiences, but also encourages them to work in the STEM sector.
“We activate women professionally, train them and make them aware of the gender pay gap.
“Our initiatives are bringing measurable effects: after years of consistent efforts, women now constitute more than 25 percent of Mercedes clients in Poland.”
The rally which will take in some of the most picturesque corners of the Polish coast from flat meadows, to winding roads and mountain-like hillsides will see the cars stopping on Puck market square where they will be showcased to the public and voting will be opened for the most attractive car.
The women drivers will then return to Gdynia to visit Poland’s most modern Mercedes salon which boasts a rooftop beehive, solar panels and two rooftop meadows as well as Poland’s largest Mercedes star logo, measuring nearly 10m.