Dog food company gets helping ‘hound’ with 5 mln PLN investment
A dog food start-up that is aiming to help the health of your pooch with nutritious tailor-made meals has received 5 million PLN in funding.
While many dog owners trust well known commercial brands, much like fast food options for humans, they are often lacking in the correct nutritional content needed for a canine to maintain peak physical health.
PsiBufet enlisted the help of pet nutritionist Dr. Olga Lasek from the University of Agriculture Kraków, Department of Animal Nutrition and Dietetics, who developed recipes that meet the standards of the European Association of Pet Food Producers.
All the owners have to do is fill in a few simple questions about their pet such as weight and allergies then an algorithm will do the rest.
The owner will receive deliveries fortnightly and the food that is hermetically sealed can be stored in the fridge.
CEO Piotr Wawrysiuk, who began the business with his mum and sister, said: “It all started with a family business and a love of animals. Soon our crazy idea was very well received by the first customers.”
The company received funding early in 2020 that allowed them to move production to a factory in Warsaw and rapid expansion followed.
Now, the company has had meetings with leading British and American brands operating in the market, with the British firm and global leader in the segment Butternut Box being so impressed that they have become one of the most recent investors in the Warsaw based firm.
Wojciech Niesyto, partner at Kogito Ventures who also invested in the firm said: “The activity of PsiBufet fits perfectly into the convenience trend and the growing concern of pet owners for the highest quality of food.
“In addition, the presence of a strong industry investor allows the use of best practices in building a business, and the huge market of over 7 million dogs in Poland gives a lot of space for growth.
“We are pleased with the enthusiasm of investors and the fact that more and more people want to invest with us in the development of domestic start-ups.”