Brand new houses: architect comes up with logo-inspired house designs

The first step. A house design based on the Adidas logo. karina_wiciak/Instagram

A Polish architect has designed a series of houses based on famous logos, translating their familiar shapes into modern homes of concrete and glass, with striking shapes and elegant features.

The series is an example of the engaging conceptual work being done by Polish designers and architects, alongside commercial projects.

Karina Wiciak, who founded a design company called Wamhouse Studio, took the Adidas logo as her starting point. Dating back to the 1950s, the branding – with its three diagonal stripes – became so famous that founder Adolf Dassler described Adidas as the “three stripes company”.

The original Adidas logo dates back to the 1950s.Press materials

After noticing the logo’s architectural potential, Wiciak set out to explore what it might look like as a house. She called the completed design the Trihouse, echoing the three stripes in the logo.

The house a triangular shape, with three bands of concrete that resemble the stripes in the Adidas logo with glass windows between them. Through the glass, four floors connected by staircases can be seen. Wiciak’s images show the building against a snowy mountain background, which makes the house look like an elegant Alpine home, with chandeliers, a grand piano and a cosy fireplace.

The Renault design, with its narrow shape, provides a more compact living space, spread over four floors.karina_wiciak/Instagram

Continuing this approach, Wiciak designed three more houses based on the internationally-recognised logos of three car brands: Chevrolet, Renault and Mitsubishi.

Wiciak turned the Chevrolet logo into the Crosshouse, an unusually-shaped building that resembles the American brand’s cross-like bowtie logo, which was introduced in 1914. In her visualisation, the house is built on water, its glass façade offering a wide view and lots of natural light.

Wiciak turned the Chevrolet logo into the Crosshouse, an unusually-shaped building that resembles the American brand’s cross-like bowtie logo.karina_wiciak/Instagram

Renault’s diamond-shaped logo became the Rhombhouse, which sounds similar to “rhombus”, a quadrilateral whose four sides all have the same length (like the French brand’s logo). With its narrow shape, it provides a more compact living space, spread over four floors.

The fourth house, the Pyrahouse, is inspired by Japanese car manufacturer Mitsubishi’s logo.

In her Mitsubishi design, Wiciak incorporates three diamonds into a house shaped like a triangle or pyramid.karina_wiciak/Instagram

Mitsubishi literally means “three diamonds”, which make up the company’s logo. In her design, Wiciak incorporates the three diamonds into a house shaped like a triangle or pyramid (hence its name), with two large windows and space beneath the house corresponding to the space between them. A spacious, open-plan living space occupies the floor with the windows.  

Although the series is a conceptual project inspired by the logos and their shapes, the houses are designed to be functional living spaces that could potentially be built in the future.