Bone marrow foundation teams up with tattoo artists to encourage body art lovers to become donors
A new campaign is encouraging people who are getting tattooed to become bone marrow donors.
As part of an online campaign # DobryWzór (GoodDesign), the bone marrow DKMS Foundation has teamed up with tattoo artists all over Poland to raise awareness that despite those who get tattooed not being able to donate blood they are still eligible to be donors for bone marrow.
Sara Drobniak from the DKMS Foundation said: "We want to move the environment of tattoo lovers through tattoo artists who can inspire their clients to become #DobryWzór and register as a potential bone marrow donor, because nothing stands in their way!”
“As part of the campaign, we created four graphics depicting Donors with tattoos in different styles so that each tattooist can find something that suits his work.”
The number of bone marrow donors worldwide is increasing each year, with Poland being one of the leading countries in Europe, but the possibilities of finding a match that is suitable is still very low.
According to the World Marrow Donor Association 423 out of every 10,000 inhabitants in Poland is a register bone marrow donor, this places Poland as the 4th country in the World on their list behind Israel, Cyprus and Germany.
As part of the campaign, portals aimed at young people will also feature stories of tattooed bone marrow donors and tattoo artists registered as potential bone marrow donors.
One of the tattooists involved in the project is Paulina Zygmuntowicz from the Kaktusz Studio in Warsaw whose younger brother had a bone marrow transplant.
She said: "Tattoos are becoming an increasingly popular form of decorating our body. But unfortunately, most people think that a tattoo prevents you from becoming a potential bone marrow donor.
“Thanks to the DKMS Foundation, my younger brother found a compatible bone marrow donor and got another chance to live - a healthy life. I don't know if I can ever thank this person personally for my brother being with me, but what I can do is educate my friends and clients and show how easy it is to save someone's life!
“Tattooing usually takes several hours, and registration in the bone marrow donors database of the DKMS Foundation - a few minutes.
“The tattoo will probably stay with us forever, the same can be the satisfaction that we have done selflessly something good for another man.”
There are three organizations in Poland that deal with bone marrow transplants, DKMS, Poltransplant and Against Leukaemia Foundation MDR (ALF).