Beer giant Żubr to help Biebrza National Park buy land for conservation work

The Żubr beer brand, which is named after one of Europe’s most endangered animals, the bison, has teamed up with the authorities of the Biebrza National Park on a long-term cooperation project aimed at recovering plots of land critical for endangered animal species. Funduszzubra

A Polish beer brand has joined forces with Poland’s largest National Park to help protect endangered species by helping to buy land for the park to carry out conservation work.

The Żubr beer brand, which is named after one of Europe’s most endangered animals, the bison, has teamed up with the authorities of the Biebrza National Park on a long-term cooperation project aimed at recovering plots of land critical for endangered animal species.

Around 40 percent of the Park’s land does not belong to it, but to private owners, meaning park staff cannot conduct conservation activities there.

The activities in the Biebrza National Park are part of the beer brand’s mission to support wildlife by reinvesting some of its profits in nature conservation.Żubr

An important area of nature on the map of Europe, the Biebrza National Park contains one of the last valleys in Europe not destroyed by man and approximately 500 million cubic metres of water in the Biebrza wetlands, which are also home to several species of Europe’s protected birds.

Włodzimierz Wróblewski, deputy director of the Biebrza National Park said: “The protection of habitats is the most effective measure for nature, and not the protection of species.

“The protection of habitats is critical for an endangered species of bird to remain in the given area. Because it not only nests there, but also feeds, brings its chicks to water and rests during migration.

Urszula Czerniawska-Kapeluch, senior brand manager at Żubr, said: “As our brand draws from the world of Polish nature, we feel responsible for actively supporting its protection.Urszula Czerniawska-Kapeluch/Linkedin

“While farming is not appropriate protection of these habitats, namely appropriate de-bushing, mowing, etc.

“This will ONLY be possible if we acquire these lands for the park and protect them properly.”

The buying of land is a priority of the Biebrza Park and the involvement of the Żubr brand means it can now be accelerated.

Buying land is a priority of the Biebrza Park and the involvement of the Żubr brand means it can now be accelerated.Żubr

The brand has already assisted the park in buying the first of the planned plots, helping to increase the park’s ownership of the area.

The activities in the Biebrza National Park are part of the beer brand’s mission to support wildlife by reinvesting some of its profits in nature conservation.

It has previously engaged in nature conservation and long term initiatives in other regions in Poland such as cooperation with the Białowieża National Park where in 2020 it funded specialist equipment worth 1 million PLN, will provide a further 1 million PLN this year for ongoing initiatives to preserve wildlife, and provided immediate assistance during fires in the Biebrza Valley.

Marcin Onufryjuk/PAP

Biebrza national Park contains one of the last valleys in Europe not destroyed by man and approximately 500 million cubic metres of water in the Biebrza wetlands which are also home to several species of Europe’s protected birds.Artur Reszko/PAP

Urszula Czerniawska-Kapeluch, senior brand manager at Żubr, said: "The Żubr brand was created 18 years ago around the symbols of Polish nature.

“In the brand's advertisements, the brand hero – Żubr (representative of the European bison) – plays the role of the Guardian of the Forest, who cares for all of its inhabitants.

“As our brand draws from the world of Polish nature, we feel responsible for actively supporting its protection."